Pakistan Faces Major Financial Blow After Early Champions Trophy Exit

Photo : PTI

Pakistan cricket is in big trouble again. This time, it is not just about losing matches. Their bad performance in the Champions Trophy may make it hard to get sponsors for the men’s national team.

On Sunday, Pakistan lost badly to India by six wickets in Dubai. This defeat has almost ended their hopes of staying in the tournament. Just one day before this loss, Pakistan Cricket Board (PCB) officials were happy to see a big crowd at the Gaddafi Stadium for the Australia-England match.

One PCB officer said, "It was good to see people enjoy a match even when Pakistan was not playing." But he also said that now the real problem is to keep people coming to the stadium for the rest of the matches. "We are hosting a big cricket event after 29 years, and we want to keep the stadium full," he added.

The Champions Trophy is very important for Pakistan because it is the first ICC event in the country since the 1996 World Cup. Many people thought Pakistan would play well, but their early exit has made fans very sad. New Zealand’s win on Monday means both Pakistan and Bangladesh are out of the tournament.

A person close to PCB’s finance team said that the board will not lose much money even if Pakistan does not reach the semi-finals. He explained that PCB will still get money from hosting fees and its share of ICC earnings, including ticket sales. But there are other problems.

"The big issue is that Pakistan cricket’s name is now weaker. Even though we will get money, empty seats in the stadium and less interest in the matches will hurt us. Our biggest worry is that in the future, Pakistan cricket may not get good sponsors," the source said.

The loss against India has made fans very angry. Many people are even blaming PCB chairman Mohsin Naqvi, who is also Pakistan’s interior minister and has strong support from the country’s top leaders. Most former cricketers are not saying anything against him, but social media and YouTube fans think he made mistakes in choosing the selectors and captain.

One person said that Naqvi focused too much on improving stadiums in Karachi, Lahore, and Rawalpindi but did not make sure Pakistan had a strong team. "Fans only care about performance. If the team plays badly, no one will come to watch, no matter how nice the stadium looks," he added.

Even though Pakistan lost, PCB has worked hard to make the Champions Trophy a success. They have given top security and good facilities to all the teams. PCB also spent nearly 1.8 billion rupees to improve stadiums, which will help Pakistan cricket in the future.

However, marketing and sponsorship expert Tahir Reza thinks that keeping fans interested in the team is the biggest challenge. "People think cricket is always popular in Pakistan, but that is not true. Fans, sponsors, and TV channels all want the team to do well," he explained.

He also said that Pakistan does not have a lot of money for sponsorships and ads. Companies want to spend their money where they can get the best results. If Pakistan cricket does not play well, sponsors may put their money in other things like music, TV, or other sports.

With the Pakistan Super League (PSL) coming soon, everyone is watching to see if Pakistan’s poor Champions Trophy performance will cause bigger money problems. If sponsors do not invest, Pakistan cricket may face more trouble in the future.

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