JioHotstar Launch: Impact on Disney+ Hotstar, JioCinema Subscribers

Photo: Instagram/@jiohotstar

JioHotstar has officially launched today, bringing together JioCinema and Disney+ Hotstar to create a massive entertainment platform in India. This new platform, introduced by JioStar, is expected to serve more than 50 crore users, making it the largest OTT platform in the country.

JioStar is a joint venture formed after the merger of Viacom18 and Star India. With this launch, JioCinema and Disney+ Hotstar will no longer operate separately but will work as a single, unified platform called JioHotstar. Users across the country are curious about how this change will affect their existing subscriptions and what new features the platform will offer.

For JioCinema Premium subscribers, the transition is straightforward. Their existing premium memberships will automatically shift to JioHotstar Premium for the remaining duration of their plans. After their current plan expires, they will need to choose from the new subscription options provided by JioHotstar. Kevin Vaz, the CEO of Entertainment at JioStar, has confirmed this change and assured a smooth transition for all JioCinema Premium users.

Disney+ Hotstar subscribers can also breathe easy, as their existing subscriptions will remain valid for the next three months at the current rates. During this time, they can access all the content without any interruptions. Kevin Vaz emphasized that users will not face any difficulties when switching to the new platform, ensuring a seamless experience.

JioHotstar aims to offer a more personalized viewing experience with the help of advanced technology. The platform will use AI-driven recommendations to suggest movies and shows based on what users watch and enjoy. Additionally, the content will be available in over 19 languages, making it accessible to audiences across different regions of India.

Kiran Mani, CEO of Digital at JioStar, explained the vision behind this launch. He said the goal is to make premium entertainment available to everyone in the country. The use of AI technology will help tailor content to individual preferences, making the viewing experience more enjoyable and engaging.

This launch marks a significant step in India's digital entertainment industry. With its vast library of content and innovative features, JioHotstar is set to change how millions of people across the country watch and enjoy their favorite movies and shows.

Feb. 14, 2025 {{ Blogdetails.schedule_date|time }} 430

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