Liwa, UAE – December 23, 2025 — Ford Middle East and North Africa introduced the new 2026 Ford Everest at the Liwa International Festival, showcasing a Middle East-exclusive 2.7L V6 EcoBoost engine and the new Everest Tremor, a special off-road model for adventure lovers. The launch was attended by festival visitors, off-road fans, and automotive enthusiasts.
Ravi Ravichandran, President of Ford Middle East and North Africa, said: “The 2026 Ford Everest starts a new chapter for Ford in the region. For over 40 years, we have listened to our customers in the Middle East. The new Everest gives modern SUV features: strong performance, comfort for daily driving, and advanced technology—ready for city streets, highways, and desert dunes.”
Middle East Exclusive V6 Engine
The new 2.7L V6 EcoBoost engine is built for the region’s driving needs. It delivers 355 horsepower and 500 Nm of torque, paired with a 10-speed automatic transmission, giving strong power for off-road adventures and tough driving. The Everest V6 performs better than many competitors in its class.
The 2026 Everest lineup now includes Active, Sport, Platinum, and the new Tremor variants, giving customers more choices while bringing V6 power to the Everest family.
Introducing the Everest Tremor
The Everest Tremor made its Middle East debut at Liwa. It is designed for drivers who enjoy adventure and off-road trips. It includes 17-inch all-terrain tires and Bilstein Suspension, providing strong off-road ability. The Tremor is part of Ford’s adventure-focused family in the region, alongside F150 Tremor and Expedition Tremor, giving families more versatile SUVs for daily life and weekend trips.
“Ready. Set. Ford.” – New Brand Identity
Ford also used the festival to introduce its new regional identity, “Ready. Set. Ford.”. This reflects Ford’s promise to support customers in all journeys, offering vehicles designed for urban roads and off-road trails. It shows Ford’s focus on strength, performance, and real-life usefulness.
Ford’s presence at the Liwa International Festival highlights over 40 years of commitment to the Middle East and the company’s continued dedication to providing vehicles suited for city driving, highways, and desert adventures.
