Emirates Airlines, one of the world’s leading airlines, has announced an exciting new partnership with Real Madrid Basketball, the famous Spanish professional basketball team. This partnership makes Emirates the Official Main Sponsor of Real Madrid Basketball, and it will start immediately. The deal highlights Emirates’ commitment to supporting basketball worldwide and expanding its presence in European sports.

Emirates’ Branding on Jerseys

As part of the partnership, Emirates’ signature slogan, ‘Fly Better’, will appear prominently on all Real Madrid Basketball player jerseys. This branding approach is similar to Emirates’ role with Real Madrid’s men’s and women’s football teams. The airline’s logo will also appear on training kits and team staff apparel.

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This sponsorship marks a significant moment for Emirates as it makes its European basketball debut, bringing its global brand closer to basketball fans across Europe. By associating with a club as famous as Real Madrid, Emirates hopes to connect with basketball fans, sports lovers, and travelers worldwide.

Real Madrid’s Unique Legacy

Real Madrid is one of the most prestigious sports clubs in Europe. It holds a unique record of becoming European champions in both football and basketball in the same season, a feat no other European club has achieved. The club’s long history of success in multiple sports makes it an ideal partner for a global brand like Emirates.

Emirates President’s Statement

Sir Tim Clark, the President of Emirates Airlines, expressed his excitement about the partnership. He said, “We are proud to become the Official Main Sponsor of Real Madrid Basketball. This partnership complements our long-standing relationship with Real Madrid CF and helps us expand our presence in basketball. Real Madrid Basketball has an incredible legacy, and we are excited to bring the Emirates brand to European courts. This partnership will allow us to connect with fans worldwide and grow the love of basketball across our network.”

Branding and Marketing Opportunities

The partnership is not just about putting a logo on jerseys. Emirates will receive several marketing and branding opportunities:

• Arena Visibility: Emirates branding will appear at Movistar Arena Madrid, including scoreboards and digital signage.

• Hospitality and Ticketing: Emirates will have access to premium hospitality areas and ticketing opportunities for fans and guests.

• Social Media Campaigns: Emirates will have rights to use the partnership in global marketing campaigns on social media and other platforms.

• League Events: The sponsorship includes visibility in major events such as Spanish Liga ACB, EuroLeague, and Copa del Rey.

• Exclusive Experiences: Emirates will gain access to Ciudad Real Madrid Training Complex, where they can organize behind-the-scenes visits, meet-and-greets with players, and special youth clinics with basketball legends.

These opportunities will allow Emirates to strengthen its connection with fans and offer unique experiences for travelers and basketball enthusiasts.

Emirates’ Longstanding Commitment to Basketball

Emirates has a long history of supporting basketball worldwide. For over three decades, the airline has been actively involved in the sport, from grassroots clubs to international leagues. Some of their key contributions include:

• NBA Partnership: In 2024, Emirates became the Official Global Airline Partner of the NBA. The airline also became the first-ever referee jersey patch partner and the inaugural title partner of the Emirates NBA Cup.

• UAE Basketball: Emirates has supported the UAE Basketball Association and the Dubai International Basketball Championship for nearly 30 years.

• FIBA Championship: Emirates sponsored the 2014 FIBA World Championship in the UAE.

• International Titles: Emirates-backed teams have won seven International Basketball Championship titles.

• Other Sponsorships: Emirates also sponsors Beirut Basketball Club and continues to support tournaments and leagues worldwide.

In Spain, Emirates is not new to sports sponsorship. The airline has been a proud sponsor of Real Madrid football teams and major tennis tournaments like the Mutua Madrid Open and Barcelona Open Banc Sabadell.

Expanding Emirates’ Global Presence

With 28 weekly flights to Spain, Emirates has a strong travel network connecting major cities. The airline operates 14 weekly flights to Madrid and 14 weekly flights to Barcelona, including 7 weekly flights from Dubai to Mexico City via Barcelona. This sponsorship will allow Emirates to connect sports fans and travelers, strengthening its global presence.

By associating with Real Madrid Basketball, Emirates is not only supporting a prestigious club but also reaching fans around the world. This partnership will help grow basketball’s popularity in Europe and beyond, providing fans with unforgettable experiences both on and off the court.

Benefits for Fans and Guests

Fans of Real Madrid Basketball can look forward to new experiences as part of this partnership. Emirates plans to organize:

• Exclusive behind-the-scenes tours of training facilities

• Meet-and-greet sessions with players and basketball legends

• Special youth clinics for aspiring young players

These initiatives will help fans connect more closely with the team and enjoy memorable experiences, while Emirates continues to strengthen its brand in sports globally.

The partnership between Emirates and Real Madrid Basketball is a landmark moment in European sports. It strengthens Emirates’ presence in basketball and expands its engagement with fans around the world. With the airline’s ‘Fly Better’ brand appearing on jerseys, at arenas, and in global campaigns, this collaboration is set to create a new level of excitement for fans of both basketball and Emirates.

Real Madrid Basketball, with its unmatched legacy, combined with Emirates’ global reach and passion for sports, makes this partnership a perfect match. Fans can expect thrilling games, exclusive experiences, and a closer connection to the sport they love, while Emirates continues to bring its mission of connecting people worldwide to life through basketball.