Abu Dhabi, United Arab Emirates – February 02, 2026:
ADCOOP, the UAE’s community-focused retail brand, has unveiled its Ramadan 2026 campaign, reaffirming its long-standing commitment to family wellbeing, social solidarity, and affordable access to quality food throughout the Holy Month. The initiative is closely aligned with the UAE’s national vision under the “Year of the Family,” placing households and community support at the heart of its efforts.
Backed by a substantial investment of AED 20 million, the Ramadan campaign is designed to ease financial pressures during peak seasonal demand. Customers can benefit from discounts of up to 60 percent on more than 4,000 essential products, including targeted price reductions on 1,500 high-demand items. These value-driven offers will be available across ADCOOP’s physical stores and digital platforms, ensuring convenience and accessibility for all shoppers.
Extending its impact beyond retail, ADCOOP is rolling out a series of community-focused initiatives aimed at sharing generosity during Ramadan. The company will distribute 30,000 free Iftar meals and make available 12,000 pre-packed Ramadan essentials boxes, priced affordably at AED 99 and AED 149. These initiatives are designed to support families and individuals while reinforcing the spirit of giving that defines the Holy Month.
ADCOOP continues to play a key role in strengthening food security across the Emirate through its support of the Abu Dhabi Citizens’ Food Products Program, in coordination with the Department of Municipalities and Transport. Essential food items will remain readily available in stores throughout Ramadan. In addition, the company maintains its collaboration with the Khalifa Foundation and other local humanitarian initiatives to further enhance food accessibility.
Supporting local talent and homegrown production remains a core pillar of ADCOOP’s strategy. Through the Ramadan Market in Shamkha, the retailer will spotlight Emirati women entrepreneurs, providing a platform for authentic, locally made products that celebrate UAE heritage and craftsmanship. ADCOOP’s private-label and homegrown brands also continue to champion locally sourced and UAE-grown produce, delivering fresh, high-quality essentials at competitive prices.
Commenting on the launch, Retail CEO Mr. Bertrand Loumaye said:
“At ADCOOP, our responsibility goes beyond retail. During Ramadan, when demand is at its highest, our focus is on ensuring families have reliable access to essential, high-quality food at prices they can trust. This campaign reflects our operational strength, scale, and purpose—supporting national priorities while delivering real value to the community.”
He added that customer convenience remains a priority, with enhanced express delivery services available through the ADCOOP app, Instashop, and Talabat, alongside a broad online product range tailored to meet Ramadan needs.
ADCOOP is the UAE’s community-centered retail destination, seamlessly blending tradition with innovation to serve Arab families and residents across the country. A wholly owned brand of MAIR Group PJSC, ADCOOP supports integrated, community-led platforms across high-growth sectors, reinforcing its role as a trusted partner in everyday life.
