Dubai has introduced strict new regulations for shopfront signage as part of ongoing efforts to improve the city’s visual appearance, reduce clutter, and enhance road safety.
The measures are being implemented under the guidance of the Dubai Civility Committee and regulated by the Dubai Department of Economy and Tourism (DET). These rules follow the Outdoor Advertising Manual issued in 2024 in coordination with the Roads and Transport Authority (RTA), Dubai Municipality, and Mada Media, which manages the out-of-home advertising sector in Dubai.
According to the approved guidelines, each commercial establishment is allowed to display only one trade name on its shopfront. Multiple signs or advertisements on a single storefront are not permitted.
The regulations also set clear design standards for signage. Trade names must be displayed horizontally, not vertically, and Arabic text must appear above English text. In addition, signage may project from only one side of the shopfront.
To ensure visual consistency across the city, signage must be proportionate to the size of the shopfront. Excessively large, thick, or oversized signs are not allowed. The rules also regulate lighting, including brightness levels and the use of approved measurement tools. Bright white backgrounds are discouraged.
Animated, moving, or video-based signage is strictly prohibited. All trade-name displays must remain static.
The guidelines also ban the installation of trade-name signage on building balconies and on external facades of offices, clinics, and commercial units located above the ground floor.
The DET is responsible for issuing permits for signage and conducting inspections to ensure compliance with the regulations. Authorities have urged all business owners and relevant entities to follow the rules and maintain consistency in storefront design.
Officials emphasized that these measures are aimed at reducing random decorative elements and excessive lighting while improving the overall urban look of Dubai. The initiative supports the goals of the Dubai Civility Committee and aligns with the Dubai 2040 Urban Master Plan, which focuses on enhancing the city’s aesthetic appeal and global image.
