In a major step toward improving consumer protection and service quality in the automotive sector, the Dubai Corporation for Consumer Protection and Fair Trade, operating under the Dubai Department of Economy and Tourism, has signed a strategic collaboration agreement with AutoPro, part of the ENOC Group.
The partnership aims to enhance service quality, transparency, and operational consistency across Dubai’s vehicle maintenance and aftersales sector.
Focus on quality, transparency, and fair pricing
Under this collaboration, AutoPro will act as a technical and operational partner, supporting the implementation of structured quality standards across the industry. This includes technical assessments of service providers, introduction of best-practice operational frameworks, and awareness campaigns to help consumers make more informed choices.
The initiative is designed to reduce service inconsistencies, improve pricing transparency, and strengthen accountability among vehicle maintenance providers.
Alignment with Dubai’s D33 economic vision
The agreement supports the broader goals of the Dubai Economic Agenda (D33), which aims to double the size of Dubai’s economy by 2033 and strengthen its position as a global hub for business and services.
By introducing a more structured regulatory and operational framework, the collaboration is expected to enhance market discipline and promote fair competition within the automotive aftersales sector.
Leadership views on the partnership
Mohammed Abdulla Shael Al Saadi, CEO of the Dubai Corporation for Consumer Protection and Fair Trade, said the collaboration is a practical step toward strengthening consumer protection.
He highlighted that the initiative will improve consistency in vehicle services while ensuring transparency and enabling consumers to make informed decisions in a fair marketplace.
Hussain Sultan Lootah, GCEO of ENOC Group, stated that the partnership reflects AutoPro’s long-term vision of delivering high-quality, customer-focused automotive solutions.
He added that the initiative also supports national efforts to protect consumer rights and promote fair business practices.
Building informed consumers and stronger market trust
The collaboration will also focus on consumer awareness programs to improve understanding of service standards, pricing fairness, and customer rights. This is expected to shift demand toward compliant and high-quality service providers.
With stronger awareness and regulatory alignment, the initiative aims to reduce disputes between customers and service providers while improving overall market confidence.
AutoPro’s operational scale
As part of ENOC Group, AutoPro operates 42 service locations across the UAE, employs more than 1,500 frontline staff, and serves nearly two million customers annually through ENOC and EPPCO service stations.
