Kim Kardashian, famous reality star turned entrepreneur, is making a new move with her shapewear and loungewear brand called Skims. The brand, which started online, is now preparing to open its first real store in the UAE. This new store will be located at one of Dubai’s most famous shopping places, the Mall of the Emirates. Although the exact date of the store’s opening is still unknown, fans and shoppers are eagerly waiting for the chance to visit Skims in person.
About Skims: A Brand That Cares About Everyone
Skims was started in 2019, and it quickly became popular. What makes Skims special is its focus on being inclusive. This means the brand offers shapewear in many different skin tones and sizes so everyone can find something that fits them well. Over time, Skims didn’t just stop at shapewear. It also added loungewear, activewear, and swimwear to its collection. This wide range of products helps people feel comfortable and confident in their clothes, whether they are relaxing at home, working out, or going out.
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Celebrity Support: Stars Who Love Skims
The success of Skims is partly because many famous people support it. Celebrities like Kendall Jenner, Hailey Bieber, SZA, Sabrina Carpenter, and of course Kim Kardashian herself, often appear in ads for Skims. Their support helps the brand reach a wider audience and makes it more popular. Skims also teamed up with other big fashion names like Barbie, Fendi, and Dolce & Gabbana to create special collections. These partnerships helped the brand gain even more attention in the fashion world.
Skims In The Middle East: A Growing Presence
Before opening this new store, Skims was available in the Middle East only online. The brand was sold exclusively through Ounass, a luxury e-commerce website based in the UAE. Ounass is part of the Al Tayer Group, a company known for bringing famous international brands like Harvey Nichols, Bloomingdale’s, and Prada to the Gulf region. Al Tayer Group first introduced Skims to the Middle East back in December 2020. Now, by opening a physical store in Dubai, Skims is making it easier for shoppers to see and try the products in person.
The New Face Wrap Product: Innovation Or Controversy?
Recently, Kim Kardashian introduced a new product under the Skims brand called the Seamless Sculpt Face Wrap. This is a unique item designed to fit like shapewear, but for the face instead of the body. The face wrap is made with special yarns infused with collagen, which the brand says helps shape and contour the jawline. The product was priced at $48 and quickly sold out within 24 hours. Many customers were excited to try this new way of achieving a sculpted look without surgery.
However, the face wrap also sparked a lot of debate online. Some people praised the product, saying it is a smart and non-invasive way to improve face shape. Others criticized it, saying it promotes unrealistic beauty ideas and might make people feel bad about how they look naturally. On the social media platform X, some users expressed disbelief that people were buying the wrap, while others questioned how much the wrap could really change their face. One person even said that real jaw problems can only be fixed medically, not by wearing a wrap.
Still, some comments showed curiosity and interest. One user, who admitted not being a big fan of Kim Kardashian or Skims, said they wanted the face wrap because it might help with a jaw problem called TMJ (Temporomandibular Disorder). This shows that despite the mixed opinions, there is genuine interest in the product.
Why The UAE Store Is Important For Skims
Opening a physical store in Dubai’s Mall of the Emirates is a big step for Skims. For many customers, shopping for shapewear and clothes is easier when they can see, touch, and try the products. This new store will let shoppers do exactly that. It also reflects the brand’s growth and success in the Middle East market. Dubai is known for its love of fashion and luxury shopping, making it the perfect place for Skims to expand beyond just online sales.
What To Expect Next
Even though the launch date of the Skims store in Dubai is not yet announced, it is expected to open soon. When it does, shoppers in the UAE and visitors to Dubai will get a chance to explore the full range of Skims products — from shapewear to swimwear and more. The store will also be a place where fans can learn more about the brand and see its new innovations like the face wrap.
Skims’ Bright Future
Kim Kardashian’s Skims has changed how many people see shapewear and loungewear by focusing on inclusion and comfort. With celebrity support and smart product ideas, Skims has grown fast since 2019. Now, the brand is ready to bring its style and comfort to the streets of Dubai, making it easier for more people to enjoy the products in real life. Whether customers are excited about the new face wrap or just want to find their perfect fit, Skims’ new store in the UAE promises to be a popular destination.
