The Dubai Department of Economy and Tourism (DET) and Dubai Chambers have announced a strategic partnership with IQ Fulfillment, a regional leader in robotics-driven fulfilment and AI-powered logistics solutions, under the Dubai Traders initiative. The collaboration is a significant step forward for the initiative, which now goes beyond digital onboarding and marketplace access to address one of the most critical challenges for fast-growing SMEs: scalable, reliable, and data-driven fulfilment operations.
Dubai Traders and the D33 Agenda
Launched in September 2024 as part of the Dubai Economic Agenda, D33, the Dubai Traders initiative has already helped more than 3,400 sellers through partnerships with major e-commerce platforms, including noon and Amazon. The initiative plays a central role in achieving the D33 goal of doubling Dubai’s economy by 2033, by accelerating digital adoption, competitiveness, and export readiness among SMEs.
Benefits of the Partnership
By teaming up with IQ Fulfillment, Dubai Traders aims to strengthen the operational backbone of participating SMEs. The partnership offers sellers integrated, technology-led fulfilment models that enhance speed, accuracy, cost efficiency, and customer experience. Key benefits include:
- Structured onboarding and activation support
- Discounted fulfilment rates and preferential commercial terms
- Free inbound handling for initial shipments
- Access to AI-driven analytics and performance insights
These services allow SMEs to optimize inventory management, improve order fulfilment reliability, and make data-driven decisions, helping them scale across both regional and international markets.
Public-Private Collaboration for Growth
His Excellency Hadi Badri, CEO of the Dubai Economic Development Corporation, emphasized the importance of public-private partnerships. He noted that integrating advanced fulfilment infrastructure and supply chain capabilities directly addresses barriers to SME growth while supporting Dubai’s global competitiveness.
Scalability and Technology Integration
Saeed Al Gergawi, Vice President of the Dubai Chamber of Digital Economy, highlighted that in today’s digital era, SMEs need more than just online storefronts—they require sophisticated, technology-driven operations to fulfill promises to customers. By embedding AI-powered logistics solutions into Dubai Traders, entrepreneurs gain the tools to scale confidently and improve operational efficiency.
IQ Fulfillment’s Expertise
Fadi Amoudi, CEO of IQ Holding, explained that the partnership leverages robotics-powered fulfilment centres, AI-enabled warehouse management systems, and advanced analytics. IQ Fulfillment already supports over 500 brands globally, achieving 99% order accuracy rates, ensuring reliable and scalable growth for businesses of all sizes and sectors.
Incentives and Support for SMEs
Dubai Traders sellers will enjoy a comprehensive incentives package, including:
- Up to 20% discount on standard fulfilment services
- Free inbound handling for the first 1,000 units per seller
- One-year complimentary access to IQ Plus for analytics and performance insights
- 50% discount on IQ Hybrid platform subscription for AI-powered warehouse management
Additionally, sellers will receive dedicated onboarding, post-onboarding support, structured performance monitoring, and regular business reviews. High-volume sellers gain dedicated account management to plan growth and optimize operations.
Empowering Emirati and Dubai-Based Entrepreneurs
Emirati sellers will benefit from preferential commercial terms, one-to-one advisory sessions, and quarterly growth roadmaps. By integrating intelligent logistics and fulfilment infrastructure, Dubai Traders strengthens the capacity of SMEs to compete globally and scale sustainably.
This partnership represents a major step toward building a future-ready SME ecosystem in Dubai. By combining digital enablement, AI-powered fulfilment, and robotics technology, Dubai Traders empowers SMEs to expand efficiently across local and international markets, supporting the broader goals of D33 and cementing Dubai’s position as a global hub for entrepreneurship and digital business innovation.
The agreement was signed by Ahmad Al Room Almheiri, Acting CEO of the Mohammed Bin Rashid Establishment for Small and Medium Enterprises Development (Dubai SME), and Fadi Amoudi, CEO of IQ Holding.
