His Highness Sheikh Mansoor bin Mohammed bin Rashid Al Maktoum, Chairman of the Dubai Sports Council (DSC), has launched an exciting design challenge that aims to give DSC a new visual identity. This fresh identity is meant to reflect Dubai’s growing reputation as one of the most attractive cities in the world for sports, athletes, and international events.
Sheikh Mansoor explained that Dubai has always been a place that welcomes creativity, innovation, and bold ideas. He highlighted that the city is not only about world-class infrastructure but also about creating opportunities for people with imagination and vision. Through this challenge, designers and artists living in the UAE now have a chance to play a role in shaping how Dubai’s sporting story is represented on the global stage.
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An Invitation to Creativity
“In Dubai, we are always looking for ideas that reflect our identity, passion, ambitions, and aspirations,” said His Highness. “This new identity for the Dubai Sports Council will strengthen our presence on the world sports map and showcase Dubai as one of the most exciting and dynamic cities for athletes and sporting events.”
He further added that the DSC’s future identity should not only be about looks. Instead, it should tell a story — a story of passion, leadership, and vision. It should symbolize how Dubai is preparing for the future of sports, investing in young athletes, and encouraging them to dream big. Sheikh Mansoor stressed the importance of designing an identity that the people of Dubai can be proud of, one that will stand as a symbol of the city’s sporting culture.
Who Can Take Part?
The competition is open to all designers and creative thinkers who currently live in the UAE. It does not matter whether you are working alone or as part of a team — both individual and group submissions are welcome. Each participant can submit only one design to ensure fairness and give everyone an equal chance.
Entries will be accepted between 15 and 30 September through the official competition website. The organizers have also allowed the use of artificial intelligence tools in the design process, but participants must clearly mention this when they submit their entries.
A Reward for Talent
The Dubai Sports Council has set aside a prize of AED 100,000 for the winner of the best design. This prize is not just about money; it is also about recognition. The winning designer will be honored in an official ceremony and will see their design used everywhere — from DSC’s digital platforms and applications to sports events, publications, and even large facilities across Dubai.
This opportunity allows designers to leave a lasting mark on Dubai’s sporting world, as the new identity will represent the city not just locally, but also internationally.
What the Design Must Represent
The DSC has shared clear guidelines about what the new design should stand for. The identity must:
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Reflect Dubai’s vision for the future of sports.
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Inspire athletes and audiences in Dubai and around the world.
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Be adaptable for both digital and print media.
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Work well on big products like stadium banners, as well as on small items such as mobile applications.
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Be flexible in both horizontal and vertical formats, while always maintaining a strong and recognizable look.
In short, the new identity must be simple, creative, and powerful, able to carry the spirit of Dubai’s ambitions in sports.
How the Designs Will Be Judged
To ensure fairness, the Dubai Sports Council has laid down four main criteria for judging the entries:
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Relevance to Dubai’s sporting vision – Does the design clearly express Dubai’s goals and ambitions in sports?
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Originality and creativity – Is the design fresh, unique, and innovative?
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Attractiveness and flexibility – Does it look appealing and work well across different uses and formats?
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Scalability and quality – Can the design be resized without losing its quality and impact?
The judging panel will carefully review all submissions, looking for a design that meets these conditions while also carrying a deep sense of Dubai’s sporting spirit.
A Step Toward Global Recognition
Dubai has long been known as a hub for innovation, culture, and business. In the past few decades, it has also built itself into a global sports capital by hosting major international tournaments, building world-class sports facilities, and nurturing local talent.
From football and tennis to golf, horse racing, and even futuristic sports like e-sports, Dubai has welcomed all forms of competition. The Dubai Sports Council plays a key role in planning, promoting, and managing these activities. With this new design challenge, DSC is not just looking for a logo or a symbol. It is looking for a visual identity that will represent Dubai’s role as a leader in sports for years to come.
Empowering the Next Generation
One of the most important aspects of Sheikh Mansoor’s vision is preparing young athletes for the future. By investing in sports education, training, and competitions, Dubai is ensuring that the next generation is ready to shine on international stages.
The new identity of DSC is expected to reflect this commitment. It should motivate young people in Dubai and across the UAE to see sports not just as a pastime, but as a way of life — a path that builds discipline, health, teamwork, and leadership.
Creativity Meets Opportunity
The launch of this design challenge shows how Dubai believes in giving people a chance to contribute. By inviting designers and creatives from different backgrounds, DSC is opening doors for new perspectives and fresh ideas.
The AED 100,000 prize is a strong incentive, but the bigger reward is the honor of creating something that will be seen and remembered by millions of people, both in Dubai and abroad. For many participants, this could be the project of a lifetime.
The Road Ahead
Once the entries are submitted and reviewed, the winning design will be officially revealed in a grand ceremony. This event will not just honor the winner but will also mark the start of a new chapter for the Dubai Sports Council.
From that point forward, the new visual identity will become a part of every DSC event, publication, and platform. It will carry Dubai’s message of ambition, excellence, and leadership in sports to the entire world.
His Highness Sheikh Mansoor bin Mohammed’s launch of the DSC design challenge is more than just a competition. It is an invitation to every creative mind in the UAE to take part in shaping Dubai’s sporting future. With clear guidelines, fair evaluation, and a generous prize, this challenge highlights how Dubai continues to blend creativity with ambition.
The new visual identity will not only symbolize the Dubai Sports Council but will also reflect the city’s vision — a vision that believes in dreams, talent, and limitless possibilities in the world of sports.
