Shopathon 2025 Launches at Abu Dhabi Malls

Abu Dhabi, UAE – 25 December 2025: This festive season, shopping just became more exciting for families and visitors across Abu Dhabi. Line Investments & Property SP LLC has launched Shopathon 2025, a special shopping campaign that gives shoppers a chance to win instant prizes and a grand prize of a 1 KG gold bar.

Shopathon 2025 is a month-long campaign and will run until 28 December 2025. It is taking place across 12 popular shopping malls located in Abu Dhabi, Al Ain, and Al Dhafra, making the holiday season even more joyful for everyone.

To take part, shoppers need to spend AED 200 or more at any participating mall. After shopping, customers can visit the Customer Service Desk to receive a scratch-and-win coupon. These coupons offer instant rewards such as shopping vouchers, LAKA gift cards, travel packages, and staycation prizes.

Every eligible purchase also becomes an entry into the grand lucky draw to win a 1 KG gold bar. This means shoppers get two chances to win – instant gifts and a chance to take home gold.

The campaign is perfectly timed to match the busiest shopping days of the year, including White Friday, Eid Al Etihad 54, and Christmas, giving shoppers more reasons to celebrate while shopping.

Speaking about the campaign, Wajeb Al Khoury, Director of Line Investments & Property, said the idea behind Shopathon is to spread happiness and reward shoppers during the festive season. He shared that the gold prize stands as a symbol of hope and celebration for one lucky winner.

Biju George, General Manager of Line Investments & Property, added that Shopathon brings excitement to every mall visit. With every purchase, shoppers feel the joy of winning and the thrill of possibly taking home gold.

During the campaign, participating malls will also host festive decorations, family activities, and seasonal entertainment, creating a warm and fun environment for shoppers of all ages.

Participating Malls: