The "Turkmentravel – 2026" international exhibition and conference opened in Ashgabat on April 15, 2026, uniting policymakers, industry leaders, and tourists in anticipation of advancing regional tourism.
A notable moment was the address by Cordula Wollmut, Regional Director for Europe at the United Nations World Tourism Organization. She highlighted Central Asia's transformation into a highly appealing tourism destination.
Wollmut noted that factors such as regional stability, safety, and diverse cultural heritage are essential in attracting global travelers and investors to the area.
She asserted that Turkmenistan holds a crucial position in establishing a formidable tourism brand for Central Asia, which could enhance the region's presence on the global stage.
The UN tourism agency reaffirmed its commitment to fostering collaboration with Turkmenistan by facilitating the integration of cutting-edge technologies, promoting sustainable infrastructure, and inviting foreign investments.
Wollmut remarked that with the right structural changes and innovation, Turkmenistan is poised to be a competitive force in global tourism.
She concluded that maximizing the country's tourism capabilities could yield new economic prospects, increase job creation, and contribute to developing a more sustainable and inclusive tourism ecosystem worldwide.
This conference aims to lay the groundwork for future partnerships and strategic endeavors to propel tourism advancement in both Turkmenistan and the broader Central Asian region.
